South African Brand Owner Partnership Case

A small, emerging personal care brand in South Africa, with limited resources but committed to the quality and design of their facial cleansing devices. We were deeply involved in their development process: In terms of exterior design, we incorporated local consumers' preferences for colors and shapes to launch multiple vibrant yet minimalist styles. Functionally, we optimized cleaning modes to address regional challenges like hard water quality and skin roughness, introducing adjustable gentle and deep-cleansing intensity settings. Throughout the collaboration, we proactively communicated cost-control strategies by recommending suitable materials and production solutions that maintained quality while reducing expenses. Ultimately, the cleansing device achieved strong sales in South Africa, helping the brand solidify its position in a competitive market.